Los Angeles, Califronia
Alterna Haircare was founded over 15 years ago in California and was the pioneer in offering "Alterna-tive" haircare…luxury haircare without harsh and harmful chemicals. Our formulas are a powerful fusion of nature & science; we use pure, natural ingredients [like Organic Bamboo and pure Caviar extract] AND leave out sulfates, parabens, phthalates and gluten... to give you a "TRANSFORMATION without TRADE-OFFS." So you don't have to choose between products that work and products that are good for you. With Alterna Haircare you get both…the PURITY you expect and the POWER you need! Your "transformation begins after just one use."